Kick Retail ShopLocation: USA
Scope services: Interior Design
Date: January 2015
Dressing your feet with the perfect sports shoe is an art form. Customers, who buy merchandise in retail stores, are looking for a positive shopping experience, which includes attractive store designs and trained knowledgeable sales staff. The Kick retail shop design is smart, tidy and orderly. Design options aim to showcase the brand’s wide variety of sports merchandise through clean and uncluttered displays. Most of the merchandise is displayed on the store walls, leaving the central area open for circulation. The store is well lit with central fluorescent lighting and additional directional lights aimed at the wall displays. Colors are kept neutral, with white and black as the preferred choice for displays so as to direct focus on the merchandise, which provides the color. The flooring design is simple and light in color in keeping with the neat and crisp design aesthetic.